Campaign F/W 14-15
Press Release F/W 14-15
Famed for its dedication to innovative new denim-led fabrics and genre-defining fits, SOS Jeans unveils its most ambitious collection to date.
Texture-rich new shapes and eye-catching fabric combinations are introduced for Autumn Winter ’14 with one eye on celebrity-led denim trends and the other on artisan fabric innovations.
This season sees the launch of the new Cavalry Indigo Denim. Part trouser and part jeans the Cavalry Indigo Denim features a super-soft handle unobtainable through a traditional pair of denim jeans. The introduction of a black weft not only provides the handle of a tailored trouser but also creates a subtle vintage wash exposing the characteristics of both the indigo and black weaves.
Elsewhere, a stretch vegan suede is combined with a stretch denim to create two new looks, the feminine Rider Jeans and the City Western style. Both jeans are pitched perfectly towards the returning Western led trend while remaining relevant to the city-dwelling shopper.
A warmer winter-friendly handle is obtained through the use of Modal sateen and soft denim while a smooth silky finish is introduced through a newly developed grey sateen denim.
Additional winter highlights include a houndstooth skinny jean in a soft bronze laminated denim and a super skinny rocker jean featuring an all-over baroque pattern. Following this rock chic theme, SOS Jeans introduces this season’s must-have jegging in both a cachemire flock option and a flocked pois pattern option.
The introduction of the Anatomic Rider family of jeans marks another significant step forward for SOS Jeans. Designed to follow every curve of the leg and provide a corseted lift around the seat, the Anatomic Rider styles provide a new level of fit. Available in a variety of denims and a vegan suede, the collection is supported by an Anatomic Rider Jacket.