Campaign S/S 14
Press Release S/S 14
Denim glorious denim denim, the S.O.S.Jeans SS 2014 looks predominantly at denim again to give Style Security. In a fast changing world, where cheap fashion and “copied” designer styles, produced in poor countries have made clothing investment unviable, denim in all it's forms is the only garment that allows each and everyone of us to freely express and expose our everyday lifestyle. It's not just about a pair of Jeans, it is to do with what we wear with it, what we carry and where we are going. It's about what we feel and our opinions, about what is important in our life.
The new S.O.S Jeans collection is divided into three main groups: “Vintage Research” - “Woman” - “Vintage Legging”. In the “Vintage Research” we have a Super low / Regular and Super high waist option. In the “Woman” and “Vintage Legging” we have a Regular waist fit available. The fashion colours for this season are: Vietnam Green, Nairobi Sand, Provènce Lavender, Sahara Beige, Naples Blue, Tunis Yellow. The basic colours for the season are: Black, Berlin Grey, Seville Stone and White.
All the fabrics in this collection are Super Stretch and made of the best materials using innovative production techniques. The latest Dual X-fit (blends with lycra T400) to guarantee maximum elasticity and recovery of the jeans.
Different washes and treatments such as; Raw worn, 8 years worn vintage with natural tears, vintage prints on denim fabrics, embroidery with macrame effects and embroidery inspired by henna tattoos.
The colours we have used in our dying process all give a vintage effect, gained by washing with a little cold water mixed with natural vegetable dye, waisting less water and energy is our contribution to a cleaner, healthier and more viable world where jeans can flourish.