SOS JEANS - COMPANY PROFILE
Meet Mr. Pasquale Orza - Founder SOS Jeans.
THE JEANS PROPHET
Pasquale Orza, Anglo-Italian Designer: He grew up in Hertfordshire, influenced by the end of the 60s and the beginning of the 70s, but always in love with the American 50’s rock and roll revolution, and love towards Marilyn Monroe as the icon of that time. Marilyn made jeans sexy and was the first woman to wear them in a feminine way.
The most important vision of Pasquale Orza appea- red after he made Lycra’s unforgettable shiny jeans, worn by Olivia Newton John in the movie Grease.
From that moment on, women’s jeans would never be the same. Pasquale decided that in the future all jeans would have an element of elasticity, to give them comfort, this was the prophecy.
In 1979, after Lycra’s jeans, he made the first real “STRETCH DENIM"
“The Prophecy" was born.
ORIGINAL AND AUTHENTIC JEANS FOR WOMEN
Pasquale Orza made the first “STRETCH DENIM" Jeans for women with “Kaihara Denim Japan" in 1979 and had exclusive rights for one year.
In 1980 he was crowned “THE KING OF STRETCH" in LONDON by DRAPERS RECORD and HONG KONG APPAREL.
This was and remains today the biggest “JEANS REVOLUTION" since jeans were created.
ABOUT OUR COMPANY
SOS Jeans is an International denim-fashion brand with more than 30 years of experience. All our products are MADE IN ITALY in the worlds best jeans manufacturing district. The company started in London in 1978 “Kings Road” the best street for “the purveyor of funky elegance”. The owner of the brand Mr. Pasquale Orza grew up in the Glam rock era in Hertfordshire, England, were he started to absorb the creativity and the cultural ferment of this period.
He gained experience and build his career in the jeans field working with many international organizations starting in Brazil and Hong Kong where he continued his research and created in 1979 the first stretch denim jeans in the world developed with Kaihara denim Japan. The principal idea of SOS Jeans is to constantly innovate and develop fashionable and comfortable styles with a feminine fit.
SOS Jeans has a passion for cultivating the style soul of every woman, making her feel at ease with herself and her body by creating sublime fitting virtually cosmetic jeans.
As every woman knows jeans are the most pratical piece of apparel, thats why our daily task is to ensure that every woman can have the pleasure of feeling free and sensual at any age, at any time in any SOS Jeans.